Junior Achievement - JA Our City - “Money Flows”

This music video was developed for use as a “wiggle break” for 3rd grade students enrolled in Junior Achievement’s JA Our City Financial Literacy program. The catchy tune and fun animation was designed to inspire students to stand up and dance along with the simple choreography while reinforcing the lesson content.

Aside from writing and recording the music, I was head of development on this project. I designed the character, the backgrounds, the props, and the logo, and I developed the storyboard, planned out shots and executed the animation. There were several rounds of review from the client, plus two user surveys conducted on the character design and a rough draft of the animation.

 

Concept Art

 

Storyboard